1/4/2024 0 Comments Iconjar alternativeAnd when it comes to something as mundane as name badges, writing a thought-provoking, interesting, and unique headline would make most people leap into oncoming traffic. What I love about this example is that it doesn’t mince words. It’s not known whether or not the usage of Bing increased as a result, but it’s a safe bet that many people were concerned about their privacy and decided to at least try Bing as an alternative. Unsurprisingly, this ad was targeted specifically at Google-using Safari browsers for the best possible targeting results. Instead, it lets the facts speak for it and backs them up with the original sources. Of course, Bing is not immune to having its own search records seized, but there’s no mention of that.īing doesn’t even go into a full-fledged bullet point frenzy over what they do better, because as we all know, you could probably count those things on one hand. Google said it wouldn’t do something, and they did it anyway. A newspaper-style clipping and a pair of sinister eyes complete the picture, and it’s easy to tell exactly at-a-glance what this is about. I’ve kept this ad from Bing for a while, just because it was so good. Simple, straightforward, and to the point. The sub-headline here gets into the nitty-gritty of the offer and does it flawlessly in a single sentence. A small “Questions and Answers” link in the upper right helps relieve any lingering doubts the visitor may have. Nothing loud, pushy or overly complicated. The headline works in that it states exactly what you can do with the site and then welcomes you to request an invite. Avocode: Simple, straightforward, and to-the-pointĪvocode is a service that allows developers to gather important details from a PSD file without the need for Photoshop. Why? Because they all have several points in common that are worth analyzing from a copywriting point of view. Whatever method you choose, these nine examples will make you rethink the way you craft headlines. Some people have even devised specific strategies to make it easier - ranging from fill-in-the-blank templates to waiting until the last minute to whip up something good and creative. They say that writing the headline is the hardest part of publishing.
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